Specializing in SEO, Google Analytics data research, plus Facebook and Twitter strategies to implement into business.

 

I welcome the challenge of branding businesses, helping with seamless integration of online, print, point of sale, storefront and social culture all individually, cohesively representing your brand.

Education and Life Changes
Jobs and Careers Paths
2011-2011 - Peak Positions SEO (Traverse City MI)
I worked with clients’ web sites adjusting code, content, and metas to perform better in Google rankings.  I was also responsible for all of the Google Analytics reporting for clients.  Set-up Facebook, Twitter and Linked in business pages helping clients in understanding social media strategy and etiquette.
2011 - NMC Facebook and Twitter for Business, plus Advanced Social Media for Business Classes (Traverse City MI).
2003-2011 - Boyd’s Sewing Center, (Traverse City MI) Redesigned web site, eventually added email marketing program and Facebook landing page.  I taught digitizing and embroidery software classes, repairing sewing machines and sergers and working my way up to managing the store.
2003 - Moved to Traverse City
2006-2009 - MC Sports, (Traverse City MI)
part time evenings tuning skis and snowboards all winter and building bikes in the spring. While maintaining full time position at Boyd's Sewing Center.
2001 - GVSU Seidman School of Business
E-commerce Certificate (Grand Rapids MI)
I redesigned Idraprince.com as part the final project of the class.
2001-2003 - SearchGrandRapids.com (Grand Rapids MI)
Local search directory I helped bring from obscurity to becoming the leading search directory in Grand Rapids. 
  • Created smallworldgrr.com as a travel agency web site for a small travel agency in Grand Rapids.  We later added Lifestyletraveller.com as a sister web site catering to the gay and lesbian clients.
  • I spent 9 months designing, coding and working through the red tape to sell wine on the internet through Woodysmarket.com.  This was a side project of the owners of D&W foods.  After 2000+ bottles of wine were entered into our e-commerce shopping cart, they pulled the plug on the project.
  • Finally, we sold the database and url of SearchGrandRapids.com to WOOD TV8 for integration into their web site in 2003.
2000 - Graduated from Grand Valley State University with a BA in Marketing (Allendale MI).
2000 - Graduated from Grand Valley State University with a BA in Marketing (Allendale MI).
1999 – McLain’s Cycle and Fitness, (Traverse City MI)
Built, sold, repaired and tuned bikes, hosted kayak demos on Boardman Lake.
1996-2001 - Cannonsburg Ski Shop, (Cannonsburg MI)
Selling skis and snowboards, custom fitting boots, tuning skis and snowboards, plus developing Cannonsburg Ski Area web site.
1996 - Graduate from Rockford High School (Rockford MI)